Fresh out of college, Charlie embarked on a successful career journey that paved the way for his role as a Realtor. Before venturing into real estate, he served as the Marketing Director at Butler, Rosenbury & Partners, the largest architectural firm in Southwest Missouri. In this capacity, Charlie played a role in securing multi-million dollar projects, many of which are Branson's biggest attractions.
In 2005, Charlie took a significant step in his real estate career by obtaining his Missouri Salesperson and Broker's licenses. He joined forces with his family, becoming a partner at Gerken & Associates, a reputable real estate office established in Branson in 1975. Over an 18-year tenure as a Broker, Charlie excelled in selling real estate and recruiting a talented team of professionals, contributing to the enduring success of the firm.
Charlie's personal and professional life intersected during this period as he met his future wife, Yulia, who joined the office in 2013. The dynamic duo quickly became a force in real estate, establishing Hustle Back LLC in 2014. Initially conceived as a creative outlet, the company rapidly evolved into a powerhouse referral organization, boasting over $100 million in sold real estate nationwide. In 2015, Charlie and Yulia eloped to Jamaica, solidifying their partnership in life and business.
Anticipating the future and the evolving real estate landscape, Charlie and Yulia shifted their focus to Hustle Back Realty in 2023. In doing so, they crafted a virtual office platform, comprising two brokers, skilled administration, and an extensive network of top referral agents specializing in diverse property types and locations across the United States. By leveraging a robust set of cloud-based tools, they streamlined transactions, ensuring efficiency and effectiveness.
Charlie's role as a real estate investor shines through Team Lion LLC, where he and Yulia have successfully bought and sold various properties, from homes and condos to apartments, vacant land, and even a Branson theater! Additionally, their rental portfolio includes a growing fleet of lakefront vacation rental properties. Charlie's real estate expertise also extends into new construction, having personally built three homes, and represented numerous prominent builders and area developers.
Eager to serve and always excited to talk sales, Charlie Gerken stands as a seasoned veteran in Southwest Missouri real estate. Throughout the thrills of the market, including the 2008 housing crash, the 2012 tornado, and the wild ride of Covid 2020, Charlie has consistently placed customer service at the heart of his business. Come join the list of satisfied clients who have benefited from his seasoned expertise and seize the opportunities in your real estate journey.
Branson High School, General Diploma
Missouri State University, Bachelor of Science in Marketing
Action School of Real Estate, Broker & Salesperson Licenses
Designations & Certifications Achieved
Certified Residential Specialist (CRS)
Graduate Realtor Institute (GRI)
Seller Representative Specialist (SRS)
e-PRO Training Program
National Association of Realtors GREEN
Branson Chamber of Commerce's Leadership Program
Awards & Recognition
417 Magazine's Top Branson Real Estate Agents
Tri-Lakes Board of Realtors Honor Society
Tri-Lakes Board of Realtors Member Appreciation
Tri-Lakes Board of Realtors Rookie of the Year 2006
Gold & Silver American Advertising Awards (14 Honors)
Springfield Business Journal “40 Under 40” Recipient
Boards & Organizations Served
Branson Financial Center, Board of Directors
Branson Chamber of Commerce, Board of Directors
Branson-Hollister Rotary Club, Board of Directors
Country Buff Estates, Board of Directors
Briarwood On Lake Taneycomo, Board of Directors
Branson Chamber Ambassador
Springfield Chamber Ambassador
Branson Business Network International, President
Realtor Political Action Committee (RPAC)
OTC Table Rock Campus Advisory Council